A Buyer's Week · Dongguan, Guangdong

Dongguan Furniture Market.
Houjie OEM, Hotel FF&E & One Consolidated FCL.

Dongguan doesn't sell you a showroom — it sells you a plant that can build to spec. Houjie fronts the trade: the fair, Furniture Avenue, the material markets. Dalingshan builds it: 390+ export firms behind the booths. OGPSGroup walks the fair with you, audits the maker in person, signs the sample, then ships Dongguan and Foshan volume as one consolidated container.

A buyer's-week catalogue — walk the fair, audit the plant, ship one container.

¥34.5B
Furniture output, above-scale
350+
Above-scale manufacturers
2,000+
Furniture brands in the city
¥23.8B
Furniture exports (2024)
ITEM 01 · 55 Editions In

Houjie — The Fair Floor.

Houjie runs the fair that sets China's furniture calendar. The Famous Furniture Fair Dongguan opened in March 1999 and has run 55 editions from the Guangdong Modern International Exhibition Center on Furniture Avenue in Houjie — roughly 700,000 sqm of floor and 900 exhibitors, UFI-certified, with the 56th edition dated 16–20 March 2027.

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Exhibition halls at the Famous Furniture Fair Dongguan in Houjie
Furniture showrooms on the fair floor in Houjie, Dongguan
Founded Mar 1999 55 editions ~700,000 sqm venue ~900 exhibitors UFI-certified Next edition: 16–20 Mar 2027
01
Buyer's Week · Walk

Walk the Floor

Two days, one notebook. We mark the lines that match your category and price band and walk past the rest — no brochure collecting.

02
Buyer's Week · Shortlist

Shortlist the Maker

Every tagged exhibit has a plant behind it, in Houjie or Dalingshan. Each shortlist entry gets a factory visit slot before you leave town.

03
Buyer's Week · Audit

Audit the Plant

We drive to the maker, not the booth: welds, jigs, finishing line, and a capacity read measured against the quantity you actually need.

Buyer's Week is the format we run at every trade show — see our exhibition service →

ITEM 02 · 390+ Plants

The OEM Belt — Houjie & Dalingshan.

The Dongguan furniture manufacturers filling these containers sit in two towns — Dongguan sofa manufacturers, case-goods plants and contract seating lines among them. Houjie is the trade face. Dalingshan is the factory floor — billed "China's No.1 Furniture Export Town," with 390+ furniture enterprises (2023) and 84 above-scale makers, and the No.1 township in China for furniture export value for eleven straight years.

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DG-SOF-01 Upholstered seatingSofas, sectionals, modular 92
DG-CAB-01 Case goods & cabinetsBedroom, storage, display 84
DG-FFE-01 Hotel & contract FF&EGuestroom, public area 78
DG-PAN-01 Engineered panelMDF, ply, veneer assembly 70
DG-CTR-01 Contract seatingLobby, lounge, dining 66
DG-MET-01 Metal accentsOccasional, frames, bases 58

Bars show relative in-town capacity for our programmes — indicative, not a published ranking. Every family here is bought through our product sourcing teams.

The trade face

Houjie

The fair floor, the 5 km Furniture Avenue, and the raw-material markets that feed every plant in the belt — where a spec gets shown, priced, and matched to a maker.

The factory floor

Dalingshan

390+ furniture enterprises and 84 above-scale makers built for export — the plant side of the Dongguan furniture OEM trade, and the reason an audit here is worth the drive.

Every listed plant is vetted and re-audited under our quality control standard before it enters a buy list.

Furniture plant floor at an OEM factory in Dongguan
Case goods assembly line at a Dongguan furniture manufacturer
ITEM 03 · 9.3% of City Output, One Town

Dongguan or Foshan? Route the Piece.

Dalingshan alone produced 9.3% of Dongguan's furniture output in 2022 — from a single export township. No town does everything, so route the piece, not the container: Dongguan wins on contract seating, hotel-grade case goods, and export finishing; Foshan wins on outdoor metal, volume upholstery, and wholesale breadth.

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Dongguan

Belongs here
Hotel FF&E & guestroom case goods
Contract and engineered seating
Export-grade finishing & QC discipline
Engineered panel & veneer assembly
Made-to-spec OEM runs

Foshan

Belongs in Foshan
Outdoor metal & garden furniture
Volume upholstered lines
Wholesale showroom breadth
Solid wood & garden shade
Mixed-load filler categories

Those outdoor categories route through our outdoor furniture programmes.

Read the Foshan file
ITEM 04 · 400,000 sqm FF&E Floor

Hotel & Contract Furniture.

For buyers pricing Dongguan hotel furniture, this is the file that matters: hotel and contract FF&E shown across a 400,000 sqm exposition floor — the Home Furniture Expo Park — where project-grade lines sit beside the OEMs that build them. The cluster's OEMs have supplied projects serving Wynn, MGM, Ritz-Carlton, Four Seasons, Marriott and Hilton.

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Made in Dongguan
Hotel contract furniture set in a Dongguan showroom
Spec Docket · DG-04 · Hotel & Contract FF&E
Spec Hotel & contract FF&E — guestroom case goods, public-area sofas and seating, engineered veneer, built to your drawing pack.
MOQ Set by project scope. No factory quota to clear; the container is the unit.
Lead Confirmed only after the pre-production sample is signed off on the floor.
Compliance ISO 9001 / BSCI on vetted plants; contract-grade finishes and contract upholstery specs.
PriceOn Request Request a Quote
Projects the cluster's OEMs have supplied
WynnMGMRitz-CarltonFour SeasonsMarriottHilton

Hospitality flags the town's contract OEMs have built for — not an OGPSGroup client list. Confirm project references during the plant audit.

See our contract-grade hospitality programme →

ITEM 05 · 5 km · 192 Showrooms · ¥24B

Furniture Avenue. Five Kilometres Deep.

The Houjie furniture market runs on one road. Furniture Avenue stretches five kilometres, lined with 192 showrooms turning over roughly ¥24B a year. It's the walkable index to everything the town builds, and the quickest way to see a category's full range before you commit to a plant.

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0 km Highway gate
2.5 km Core showroom run
5 km Avenue end
5 km
Avenue frontage
192
Showrooms on the run
¥24B
Annual trade

Furniture Avenue is stop one on our China sourcing tour, where we walk the markets and the plants in the same week.

Furniture Avenue showroom frontage along the Houjie corridor
Interior of a Houjie furniture showroom on Furniture Avenue
Furniture display along the five kilometre Houjie furniture market
ITEM 06 · 800,000+ sqm of Raw Material

Inputs Next Door — Dalingshan & the Rest.

Dongguan doesn't need a 10 km raw-material ring — it has its own. Houjie runs 10 raw-material markets across 800,000+ sqm with more than ¥48B in annual turnover, and Dalingshan adds panel and hardware trade alongside. Boards, veneers, foam and fittings sit minutes from the plants that consume them.

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01
Cut panel & MDF
Houjie markets
02
Solid & veneer
Houjie markets
03
Foam & wadding
Local trade
04
Hardware & fittings
Dalingshan trade
05
Metal tube & sheet
Dalingshan trade
06
Adhesive & finish
In-town supply
Straight answer

We won't draw you a tidy 10 km sourcing circle. Dongguan's inputs are spread across Houjie's material markets and Dalingshan's trade streets — the point is that they're in-town and same-week, not that they sit on one ring road. If a component has to come from Foshan instead, we say so before the quote.

ITEM 07 · 500+ Above-Scale Enterprises

Booth Price vs Plant Price.

Houjie counts 500+ above-scale furniture enterprises today — older figures put it nearer 170+, so treat the range as a count that has grown fast. At fair time they all price for the booth; the same plants price for the floor. The gap is the fair premium: display-piece margin, hall rental, and the agent standing in between.

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Priced at the fair

Booth Price

  • Display piece priced at fair-time markup
  • Standard carton, no spec deviation
  • Hall rental baked into the number
  • Agent standing between you and the maker
Priced at the plant

Plant Price

  • Maker-price FOB, negotiated on the floor
  • Pre-production sample to your exact spec
  • No rental, no display-piece premium
  • One accountable team from plant to port
ITEM 08 · ¥7.17B of Houjie Output

How OGPSGroup Buys Dongguan.

Houjie's above-scale furniture output ran to ¥7.17B in 2022 — the town we buy inside every week. This is the part we do for you: shortlist at the fair, audit the plant, sign the sample, and carry the order to the port.

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What we do for you Four moves · one accountable team
STEP 01

Tag the Booth

We work the fair against your category and price band, and tag only the exhibits that have a plant we can stand in.

STEP 02

Audit the Maker

On the floor we check welds, jigs and finishing, then measure the line’s real capacity against your order quantity.

STEP 03

Sign Off the Sample

A pre-production sample is built to your drawing pack and signed off before production starts.

STEP 04

Book the FCL

Your Dongguan order joins any Foshan volume in one mixed-load container — inspected, booked and shipped by us.

Purchase Order · Dongguan → FCL DG-08 · One accountable partner
Buyer Brand · retail chain · hospitality group
Scope Shortlist at the fair → in-person plant audit → signed pre-production sample
Route Dongguan build plus any Foshan volume, consolidated into one mixed-load FCL
Desk OGPSGroup — Guangdong-based, on the floor weekly

One team walks the fair, stands on the plant floor, signs the sample, and books the container — so nothing about your order is lost between a booth and a broker.

OGPSGroup Sourcing Desk

Your Dongguan order joins any Foshan volume in one container — see the consolidation programme →

Book a Strategy Call Tell us the programme — we'll scope the buy list and the container.
ITEM 09 · 7 Answers

FAQ — Field Notes.

The questions that surface when a buyer first prices Dongguan — what the town is known for, when the fair runs, and where the booth premium hides.

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01 What is Dongguan known for in furniture?

Contract and hospitality, plus deep OEM capacity. Houjie runs the trade — the Famous Furniture Fair Dongguan, Furniture Avenue, and the material markets behind them — while Dalingshan does the export building. If your programme needs hotel FF&E, engineered seating, or case goods built to a spec sheet rather than bought off a showroom floor, this is the town.

02 When does the Famous Furniture Fair Dongguan run?

The show launched in March 1999 and has run 55 editions from the Guangdong Modern International Exhibition Center on Furniture Avenue in Houjie — around 700,000 sqm of floor and 900 exhibitors, UFI-certified. The 56th edition is dated 16–20 March 2027, so plan the buyer's week around that March window rather than expecting an autumn show.

03 Do I need a booth to buy at the fair?

No — OGPSGroup doesn't exhibit, and you don't need a booth to buy. We run the fair as a buyer's week: walk the floor to shortlist, then drive to the plant to audit the maker behind the exhibit. The booth is the introduction; the factory floor is where the order is actually placed.

04 What can I source in Dongguan?

The contract and export side of furniture: hotel and hospitality FF&E, engineered and upholstered seating, case goods and cabinets, panel-assembled furniture, and metal accents. Categories Dongguan doesn't specialise in — outdoor metal, garden shade, volume upholstery — come out of Foshan, and we consolidate both into a single container.

05 Is Dongguan good for hotel FF&E?

It's one of the strongest clusters in China for it. Houjie shows project-grade FF&E across a 400,000 sqm exposition floor, and the town's OEMs have supplied projects serving Wynn, MGM, Ritz-Carlton, Four Seasons, Marriott and Hilton. What you're really buying is a plant's ability to hold a spec across a full guestroom package — which is exactly what our audits check.

06 How does OGPSGroup buy Dongguan?

Four moves: shortlist at the fair, audit the plant in person, sign the pre-production sample, then consolidate with any Foshan volume into one mixed-load FCL. You get a single accountable team from the booth to the container, with no layer between the maker's price and yours.

07 What's the minimum order from Dongguan?

Dongguan's real minimum is a container, not a factory quota — and a mixed load gets you there faster than one category alone. Programme scope and the annual minimum are set on the call (see below), so we can size the first order to what you actually ship.

Open a Dongguan File.

Have a fair week coming, or a hotel package to build? Reach out and we'll turn Dongguan's fair floor and plant belt into one consolidated programme — shortlist, audit, sample, and sail.

Minimum annual procurement: $400K+. Enterprise engagements only.